Job Details
Job Title: Marketing Executive
Division: Marketing
Location: Chorley, Lancashire
Reporting to: Head of Marketing
Liaison with: Various departments, stakeholders and affiliates
Permanent
Role Overview
We are looking for a talented, results-driven Marketing Executive to join our internal marketing team and play their part in driving our business objectives with their expertise in marketing.
The ideal candidate will have the ability to work within an agile environment and on multiple projects at once.
Key Duties and Responsibilities
Stakeholder Relationship Management
Internal Stakeholders: Build strong relationships with all areas of the business. Effectively communicate project updates, gather feedback, and ensure alignment on priorities.
External Stakeholders: Manage relationships with key clients, partners, and industry influencers. Understand their needs and expectations, and proactively address any concerns.
Project Management and On-Time Delivery
- Marketing Campaign Planning: Develop detailed marketing plans with clear timelines, budgets, and deliverables for new developments and retail initiatives.
- Project Coordination: Manage the execution of marketing campaigns, ensuring all materials (social media content, printed collateral, online assets) are delivered on time and within budget.
- Process Optimisation: Streamline workflows and implement project management tools to improve efficiency and ensure timely execution.
Consistent Brand Messaging and Communication
- Brand Stewardship: Ensure all marketing materials adhere to brand guidelines and convey a consistent message across all channels (social media, website, print, events).
- Content Review: Review and approve marketing content to ensure accuracy, clarity, and consistency with brand messaging.
- Cross-Functional Collaboration: Work closely with the marketing team to align messaging across all platforms and ensure a cohesive brand experience.
Lead Generation and Sales Support
- Targeted Campaigns: Develop and execute targeted marketing campaigns to generate leads for new developments and retail products/services.
- Lead Nurturing: Implement lead nurturing strategies to cultivate relationships with potential customers and move them through the sales funnel.
- Sales Enablement: Provide sales teams with the necessary tools and resources (presentations, brochures, case studies) to effectively engage with leads and close deals.
Performance Monitoring and Reporting
- Key Performance Indicators (KPIs): Track key metrics (website traffic, lead generation, conversion rates, customer acquisition cost) to measure the effectiveness of marketing activities.
- Regular Reporting: Provide regular reports to stakeholders on campaign performance, highlighting successes, challenges, and areas for improvement.
- Data Analysis: Analyse data to identify trends, optimise campaigns, and inform future marketing strategies.
Competencies
- At least 3 years’ experience in a similar marketing role within the retail property sector
- Experience in developing and producing results from a marketing strategy
- Understanding of all marketing components
- Excellent attention to detail
- Excellent verbal and written communication skills
- Well organised and self-motivated.
- A willingness to learn and develop new skills
- Ability to work effectively under pressure and to tight deadlines
- Computer proficient with Microsoft Office
- Planning and organisation skills
At times travelling on your own will be required and overnight stays will be expected when attending shows and events over a course of days or some distance from home.
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.