Job Details
Job Title: Social Media and Content Executive
Division: Marketing
Location: Chorley, Lancashire
Reporting to: Sales and AM Support Manager
Hours: 9:00-17:30
Permanent
Role Overview
- To provide marketing and communications expertise to FIREM and associated brands.
- Develop news, content and marketing messages to drive brand awareness and lead generation.
- Plan and implement social media marketing campaigns that help us achieve business objectives.
Key Duties and Responsibilities
- Produce compelling, SEO-optimised copy for various formats including blogs, landing pages, brochures, property listings, emails, eBooks, social media updates, video scripts, interviews,
flyers and other marketing literature. - Proof own content and output from the wider team.
- Research and develop new content ideas.
- Identify and suggest topics and formats for future content.
- Manage and run the social media channels in line with the wider marketing strategy
- Plan and implement social media marketing campaigns that help us achieve business objectives
- Execute campaign and monthly social media reports
- Continually monitor advances in social media and share findings with the wider team, to ensure that we are always improving our social media activities.
- Be willing to learn and develop through understanding the business’s products and services.
- Monitor trade, regional and national press to build awareness of trends and topics. Monitor competitor activity and report to relevant parties.
- Maintaining brand standards throughout the business.
- Supporting the marketing and property team where necessary.
Competencies
- At least 3 years’ experience in social media/ content writing, preferably in a B2B field
- A self-starter who loves thinking up engaging new content ideas.
- Experience in tackling complex topics and delivering the copy in an easily digestible format.
- Ability to research and cite reputable sources.
- Sound understanding of SEO optimisation.
- Familiarity with keyword research tools.
- Excellent attention to detail and impeccable proofreading skills.
- Well-organised and self-motivated.
- Ability to operate effectively under pressure and to tight deadlines.
- Personable, presentable and articulate.
- Confident and outgoing personality.
- Effective project management skills.
- Sound understanding of social media platforms and what works on each.
- Team player who is also able to work on their own initiative.
- Excellent communication, planning, and organisation skills.
- ‘Can do’ attitude.
- Property experience an advantage.Flexible and willing to travel throughout the UK, must have full UK driving license.
Occasional solo travelling will be required and overnight stays will be expected when attending shows and events over a course of days or some distance from home.
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.