Job Details
Job Title: Social Media & Communications Manager
Division: Marketing
Location: Chorley, Lancashire
Reporting to: Head of Marketing
Liaison with: Various departments, stakeholders and affiliates
Permanent
About FI Real Estate Management
FI Real Estate Management is a leading property investment and management company with a diverse portfolio of commercial properties across the UK. We are committed to providing high-quality, flexible, and affordable spaces for businesses of all sizes. Our passion lies in creating thriving business communities and supporting our tenants’ success.
About the Role
We are seeking a dynamic and experienced Social Media & Communications Manager to elevate our online presence and engage with key audiences in the commercial property sector. This role will play a crucial part in building brand awareness, driving lead generation, and strengthening our reputation as a trusted partner for businesses seeking commercial property solutions. The ideal candidate possesses a strong understanding of the commercial property landscape, a passion for social media, and exceptional communication skills.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement a comprehensive social media strategy aligned with FI Real Estate Management’s business objectives, with a focus on attracting potential tenants and promoting available properties.
- Conduct in-depth audience research within the commercial property market to identify key demographics, interests, and online behaviour.
- Select and optimise social media channels (LinkedIn, Instagram, TikTok, BlueSky, etc.) to reach target audiences and maximise engagement.
- Create and maintain a content calendar that aligns with key marketing campaigns and industry events.
- Establish KPIs and track performance to measure the effectiveness of social media initiatives and demonstrate ROI.
Content Creation & Curation:
- Develop high-quality, engaging content that showcases FI Real Estate Management’s properties, services, and expertise in the commercial property sector.
- Produce a variety of content formats, including written posts, property photos and videos, tenant testimonials, industry news updates, and thought leadership articles.
- Curate relevant industry news and insights to provide value to followers and position FI Real Estate Management as a thought leader.
- Ensure brand consistency in tone, style, and messaging across all social media platforms and marketing materials.
- Utilise storytelling techniques to bring FI Real Estate Management’s properties to life and connect with potential tenants on an emotional level.
Community Management:
- Cultivate a thriving online community by actively engaging with followers, responding to comments and enquiries, and fostering meaningful interactions.
- Monitor social media channels for mentions of FI Real Estate Management and relevant industry conversations.
- Proactively manage online reputation by addressing feedback and resolving any issues that may arise.
- Identify and build relationships with key influencers in the commercial property sector, including brokers, developers, and industry publications.
PR & Communications Support:
- Work closely with our PR agency to amplify key messages and secure media coverage in relevant industry publications.
- Collaborate on the development of press releases, media kits, and other PR materials.
- Assist in coordinating media interviews and press events.
- Monitor media coverage and analyse its impact on brand awareness and lead generation.
Collaboration & Reporting:
- Collaborate with internal teams, including marketing, sales, and property management, to ensure cohesive messaging and integrated campaigns.
- Stay informed about industry trends, best practices, and emerging technologies in both social media and commercial real estate.
- Generate regular reports on social media performance, including key metrics, insights, and analysis of campaign effectiveness.
- Present findings and recommendations to stakeholders in a clear and concise manner.
Qualifications:
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) in social media management, preferably within the commercial real estate industry.
- Strong understanding of the commercial property market, including key trends and challenges.
- Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences.
- Proven ability to create engaging content that drives audience interaction and lead generation.
- Experience with social media analytics and reporting tools.
- Strong project management and organisational skills.
- Ability to work independently and as part of a team.